Ride Concepts is an awesome new mountain bike shoe company that launched at the end of 2018. Comprised of a few bike industry veterans and ex staffers from another footwear company, they’re a great team of people, and they also have an impressive roster of riders. I was stoked to head to Santa Cruz in February of 2019 to do a shoot for them with old friends Paul Basagoitia, Kyle Strait, and Greg Watts, as well as a few new riders I hadn’t met before.

Ride Concepts Photoshoot

The first bit of shooting was with Kyle, Greg and Paul on the evening I arrived in town. Scrambling to get my gear ready I carried my Sony A9 kit and had my friend James Scriven carry my Elinchrom Quadra kit in a separate bag. We were shooting the evening light and I love the feel the of the light that the Quadra’s put out. The Elinchrom High Sync with their HS (High Sync) Heads also allows me to shoot at just about any shutter speed and still have the flashes sync, so I can use them as a simple fill light without having to worry about them freezing the action. They can do that really well with the A (Action) Heads, but if you’ve been following me for a while you’ll know that I generally prefer High Sync for shooting most things. The only issue with I’ve been able to find with their HS system and Sony is that it only works with native Sony lenses. Which can be a problem sometimes as Sony doesn’t make a fisheye, so I use a 12mm Rokinon one. The fisheye lens is great for shooting straight into the sun, it keeps the sun to small orange highlight and doesn’t let it blow out the whole image as a longer lens will do, and I love using them with some fill flash. I managed to figure out a weird work-around just before this shoot, but it wasn’t very reliable so when I needed HS flash I shot with my Sony 16-35mm.



Ride Concepts - Day 2

For the second day of the shoot we moved into the woods. On a cloudy day it would have been amazing, but the sunshine streaming through the trees made life interesting. With just my Elinchrom lights to work with I needed to overpower the sun and try to create some interesting images.

Paul Basagoitia jumping at the local bike park that evening.

Paul Basagoitia jumping at the local bike park that evening.


Ride Concepts - Day 3

Greg Watts with a barspin at a classic Santa Cruz dirt jump spot.

Greg Watts with a barspin at a classic Santa Cruz dirt jump spot.

The third and final day started early hoping to catch sunrise over the water at a classic Santa Cruz area dirt jump spot. I say classic because it's been there forever, I first shot at this spot in 2003. The sun didn't make it to our session, but Greg Watts and Ashli Lewis made the most of it.

The sun that hadn't shown up in the morning also stayed away for a bit that afternoon allowing us to get some nice evenly lit shots in the trees. We finished up with some late afternoon light on a trail that was a little more open, and then some quick sunset shots to end it off.

Ride Concepts Photoshoot