I've been having fun in the studio at DEITY lately shooting some fresh product images. It's always an interesting process trying to come up with a new and creative angle for product shots while keeping them clean and vibrant.

A long time ago I used to think that inspiration for images was something that happened while you were sitting there, or working on something else. And it's true that sometimes I find inspiration while I'm outside doing things like riding, but mostly I find inspiration through playing with lights and products. It's a process, and play is huge part of it. If you just sit there and wait for it, it might never happen. But the process of moving lights and product around and looking through the camera inevitably leads to something, which leads to something else and so on.

Think I'm doing a good job? Buy me a coffee to congratulate me!